Distribution Research - Searching

Searching is a suspense film by director Aneesh Chaganty. This film is about a man who becomes frantic as his daughter goes missing. He discovers many unexpected things when looking through her laptop, and just when he thinks he has it figured out, a new clue points in the opposite direction. This film was released to theater on August 31st, 2018. It remained in theaters for about 5 weeks. It was then released on DVD and to digital streaming services, such as Netflix, on November 13th, 2018.

Distribution Research - Bird Box

Bird Box is a suspense film by director Susanne Bier. The film is about a family trying to survive in a society where most people are driven to suicide by an unseen force. This film was never released to theaters. It was only released on the streaming service Netflix, and it was released on December 21st, 2018. While not making big money in theaters, being released on Netflix allowed the movie to gain exposure, as the service is used by nearly 200 million people.

Distribution Research - A Quiet Place

A Quiet Place is a suspense film by John Krasinski. This film is about a family who must live in silence to avoid monster that hunt by sound. The film was released in theaters on April 5th, 2018. The film was only able to be seen in theaters for 8 weeks. Then on July 10th, 2018, the film was released physically on dvd and digitally to streaming services such as Netflix.

Marketing Plan

After conducting research of the marketing of films similar to mine, there were some choices that seemed more common than others. The most common marketing practices of other suspense films were billboard rentals, YouTube ads, and posts on social media. For the marketing of my film, I created an account on the social media platform called instagram in order to spread awareness about my movie.

I would also pay to have trailers of my movie shown as ads on YouTube. These two options can only go so far as there are many people that do not watch YouTube or go on social media. To counteract this problem, I would purchase space on billboards so that the everyday driver would be able to learn about my movie.